PROCUL INVESTOR OVERVIEW · 2026
AI PROCUREMENT · KINGDOM OF SAUDI ARABIA

Three finance-ready quotes,
in under 72 hours.

Autonomous AI agents draft, send, chase and parse supplier emails in Arabic and English, compressing Saudi procurement from weeks and months into three days. It is the engine now running under ProCul's managed sourcing desk.

Founders
Ali Asif · Talha Ansari
Live at
procul.app
Headquarters
Khobar, KSA · Eastern Region
01 · THE PROBLEM

Saudi procurement still runs on email, and nobody has automated the conversation.

4–6
weeks per RFQ

Baseline cycle time for routine category spend, AGL lights, structural steel, HVAC, helipad kit.

12+
suppliers per cycle

Drafted, chased and reconciled by hand, in English for some, in Arabic for others.

0
tools that automate it

Suppliers refuse to self-onboard into walled-garden portals. The procurement layer must meet them on email.

Senior buyers on NEOM and Red Sea packages spend their Tuesday afternoons copy-pasting prices out of email threads into Excel. That's the job software hasn't touched.

Founder observation, NLS aviation-infrastructure operating experience.

02 · LANDSCAPE

Existing tools solve catalogs, portals or e-commerce. None solves the agentic RFQ loop.

PlayerModelAgentic draftingBilingual EN/ARKSA landed-costZero onboarding
BRKZ · Sary · RetailoKSA catalog marketplace
EtimadGovernment tender portal
Alibaba · global e-commCross-border marketplace
SAP Ariba · CoupaEnterprise suite
ProCulAgentic RFQ loop for KSA
03 · THE SOLUTION

Autonomous agents, not a marketplace.

Zero supplier onboarding. ProCul meets vendors on email. Buyers get structured, finance-ready quotes.

Buyer · Pays

Submit a requirement. Get three quotes.

  • Plain-language English or Arabic or upload a PDF
  • 24/48/96-hour auto-escalation cascade
  • Structured top-3 with landed-cost math
  • One click PDF export
Supplier · Free

No portal. No login. Just reply.

  • Normal-looking email from the buyer's agent
  • Reply in Arabic or English, natural language
  • Parse-reply agent extracts price, lead time, items
  • Zero onboarding, the structural wedge
04 · HOW IT WORKS

From requirement to three finance-ready quotes.

1
Requirement
Plain English or Arabic
2
Supplier match
Curated directory · GACA / Etimad flags
3
Agent drafts + sends
Bilingual · 24/48/96h cascade
4
Parse replies
Inbound email → structured quote
5
Top-3 + PDF
Landed-cost compare · export
Cycle time< 72 hours
Supplier onboardingzero
05 · DEFENSIBILITY

Two moats. Both KSA-native.

01 · Landed-cost intelligence

SAR-denominated landed cost, on every quote.

No competitor surfaces this next to a quote. It is the difference between “let me think” and “issue the PO.”

ADB SAFEGATE · REL LEDLanded · SAR
Base FOB (CN Shenzhen)412,500
Ocean freight → Dammam38,200
Customs · 5% · VAT · 15%93,536
Port + inland haulage23,200
Landed totalSAR 567,436
02 · Bilingual drafting

Modern Standard Arabic, per supplier.

Most SaaS treats Arabic as UI translation. We treat it as agent negotiation, the draft itself switches, not just the labels.

EN draft
To: sales@adbsafegate.ae

Requesting quotation for 40× REL LED, ICAO Annex 14, NEOM Airport Pkg 4. Unit price SAR, lead time, DDP Dammam.

AR draft
sales@local-agl.sa

طلب عرض سعر ٤٠ وحدة LED، متوافقة مع إيكاو، مطار نيوم. السعر بالريال، ومدة التسليم، شاملاً الشحن للدمام.

06 · PRODUCT

Live at procul.app

End-to-end agent loop running in production. 38 routes, 21 API endpoints, bilingual drafting validated on NEOM Airport RFQs.

New RFQ
What do you need?
40 × Runway Edge Lights, LED medium intensity, ICAO Annex 14. Delivery to NEOM Airport by Q3...
EN/AR

RFQ intake · Plain-language in EN or AR, PDF upload.

RFQ-0042 · PRICE INTEL
KSA14.2k
ME11.4k
CN7.1k
+ 5% customs · 15% VAT · landed SAR 9.8k
4 drafts2 sentawaiting

Three-tier price intel · Cited sources, SAR landed cost.

Top-3 comparison
AB✓C
Unit price14.2k11.4k9.8k
Lead6w10w8w
GACA

Top-3 + finance-ready PDF · Winner selection, compliance flags.

07 · WHY NOW · MARKET

Three curves, one window.

Market
V2030 is procuring now.

NEOM, Red Sea, Qiddiya, AMAALA mid-build. THC scaling.

Regulation
GACA enforcement tightening.

Buyers need agents that understand the compliance envelope.

Technology
Agents got reliable in 2025.

JSON-schema tool use + bilingual drafting. Not possible pre-2024.

SOM
SAR 100M
TAM
SAR 1.8T
SAM
SAR 500B
08 · WHO WE SELL TO

Buyers, and the demand signal behind them.

Primary buyers · Paying

Tier-1 & mid-market contractors

logos coming with launch partners

End-client demand

Vision 2030 giga-project owners

logos coming with launch partners

09 · BUSINESS MODEL

Free to pilot. Seat-priced to scale.

Starter
Freeforever
  • 3 RFQs/mo
  • 6 suppliers/RFQ
  • Full agent drafting + parsing
  • Benchmark pricing + PDF
  • Single user

Pilot on-ramp that never expires.

Pro
Launch tier
SAR 499/seat/mo
  • Unlimited RFQs
  • 20 suppliers/RFQ
  • Teams up to 10
  • Saved lists + templates
  • CSV bulk import
  • Priority model tier

Target: first 3 paying pilots in 90 days.

Enterprise
Custom
  • Unlimited seats
  • SSO/SCIM
  • Dedicated discovery agent
  • ZATCA Phase-2 hooks
  • Local-content scoring
  • Tabby/Tamara BNPL
  • Named success manager

NEOM-tier, gov-adjacent buyers.

10 · FOUNDERS

Founder-market fit, lived weekly.

AA
Ali Asif
Co-founder & CEO
Founder · Northlane Solutions

MISA-licensed aviation infrastructure: heliport, AGL, runway work to ICAO Annex 14 + FAA.

Professional

Chartered accountant · 5+ years PwC Saudi Arabia in transaction advisory.

Education

Kellogg MBA Class of 2027 · entrepreneurship & tech strategy.

TA
Talha Ansari
Co-founder & CTO
Engineering · AI pipeline

Owns the agent stack: Gemini / OpenRouter orchestration, Supabase data architecture, and the Telegram approval channel.

Domain · Aviation

Mechanical engineer; 5+ years delivering hospital helipads and PIF-adjacent aviation infrastructure across KSA.

Bilingual procurement

Native Arabic + English; AGL / FAA-standard design, authority approvals, and KSA supplier-network fluency.

11 · THE ASK

Raising $500K pre-seed to compress Saudi procurement from weeks to days.

Use of funds · 18 months
40%Pilot delivery + customer success
$200K
30%Engineering · knowledge graph, billing, tests
$150K
20%Founders + 2 hires (sales · senior eng)
$100K
10%KSA commercial ops + legal + buffer
$50K
18-month milestones
Q1
MISA Entrepreneurial License · KSA incorporation · 3 design-partner LOIs.
Q2
First 3 paying pilots on Pro tier · validated unit economics on aviation-infra category.
Q3
Expand to structural steel + HVAC categories · 10 paying customers · ZATCA Phase-2 invoicing live.
Q4
20 paying customers · seed-extension or Series-A conversations open · 1 NEOM-tier enterprise pilot.
Q5–6
Multi-category coverage · 40+ customers · Tabby/Tamara BNPL live · ready for Series A.
ProCUL

The Kingdom's AI procurement agent, live at procul.app

ali@procul.app