PROCUL INVESTOR OVERVIEW · 2026
AI PROCUREMENT · KINGDOM OF SAUDI ARABIA

Three finance-ready quotes,
in under 72 hours.

Autonomous AI agents draft, send, chase and parse supplier emails in Arabic and English — compressing Saudi procurement from weeks and months into three days.

Founders
Ali Asif · Talha Ansari
Live at
procul.app
Headquarters
Khobar, KSA · Eastern Region
01 · THE PROBLEM

Saudi procurement still runs on email, and nobody has automated the conversation.

4–6
weeks per RFQ

Baseline cycle time for routine category spend — AGL lights, structural steel, HVAC, helipad kit.

12+
suppliers per cycle

Drafted, chased and reconciled by hand — in English for some, in Arabic for others.

0
tools that automate it

Suppliers refuse to self-onboard into walled-garden portals. The procurement layer must meet them on email.

Senior buyers on NEOM and Red Sea packages spend their Tuesday afternoons copy-pasting prices out of email threads into Excel. That's the job software hasn't touched.

Founder observation, NLS aviation-infrastructure operating experience.

02 · LANDSCAPE

Existing tools solve catalogs, portals or e-commerce. None solves the agentic RFQ loop.

PlayerModelAgentic draftingBilingual EN/ARKSA landed-costZero onboarding
BRKZ · Sary · RetailoKSA catalog marketplace
EtimadGovernment tender portal
Alibaba · global e-commCross-border marketplace
SAP Ariba · CoupaEnterprise suite
ProCulAgentic RFQ loop for KSA
03 · THE SOLUTION

Autonomous agents, not a marketplace.

Zero supplier onboarding. ProCul meets vendors on email. Buyers get structured, finance-ready quotes.

Buyer · Pays

Submit a requirement. Get three quotes.

  • Plain-language English or Arabic or upload a PDF
  • 24/48/96-hour auto-escalation cascade
  • Structured top-3 with landed-cost math
  • One click PDF export
Supplier · Free

No portal. No login. Just reply.

  • Normal-looking email from the buyer's agent
  • Reply in Arabic or English, natural language
  • Parse-reply agent extracts price, lead time, items
  • Zero onboarding — the structural wedge
04 · HOW IT WORKS

From requirement to three finance-ready quotes.

1
Requirement
Plain English or Arabic
2
Supplier match
Curated directory · GACA / Etimad flags
3
Agent drafts + sends
Bilingual · 24/48/96h cascade
4
Parse replies
Inbound email → structured quote
5
Top-3 + PDF
Landed-cost compare · export
Cycle time< 72 hours
Supplier onboardingzero
05 · DEFENSIBILITY

Two moats. Both KSA-native.

01 · Landed-cost intelligence

SAR-denominated landed cost, on every quote.

No competitor surfaces this next to a quote. It is the difference between “let me think” and “issue the PO.”

ADB SAFEGATE · REL LEDLanded · SAR
Base FOB (CN Shenzhen)412,500
Ocean freight → Dammam38,200
Customs · 5% · VAT · 15%93,536
Port + inland haulage23,200
Landed totalSAR 567,436
02 · Bilingual drafting

Modern Standard Arabic, per supplier.

Most SaaS treats Arabic as UI translation. We treat it as agent negotiation — the draft itself switches, not just the labels.

EN draft
To: sales@adbsafegate.ae

Requesting quotation for 40× REL LED, ICAO Annex 14, NEOM Airport Pkg 4. Unit price SAR, lead time, DDP Dammam.

AR draft
sales@local-agl.sa

طلب عرض سعر ٤٠ وحدة LED، متوافقة مع إيكاو، مطار نيوم. السعر بالريال، ومدة التسليم، شاملاً الشحن للدمام.

06 · PRODUCT

Live at procul.app

End-to-end agent loop running in production. 38 routes, 21 API endpoints, bilingual drafting validated on NEOM Airport RFQs.

New RFQ
What do you need?
40 × Runway Edge Lights, LED medium intensity, ICAO Annex 14. Delivery to NEOM Airport by Q3...
EN/AR

RFQ intake · Plain-language in EN or AR, PDF upload.

RFQ-0042 · PRICE INTEL
KSA14.2k
ME11.4k
CN7.1k
+ 5% customs · 15% VAT · landed SAR 9.8k
4 drafts2 sentawaiting

Three-tier price intel · Cited sources, SAR landed cost.

Top-3 comparison
AB✓C
Unit price14.2k11.4k9.8k
Lead6w10w8w
GACA

Top-3 + finance-ready PDF · Winner selection, compliance flags.

07 · WHY NOW · MARKET

Three curves, one window.

Market
V2030 is procuring now.

NEOM, Red Sea, Qiddiya, AMAALA mid-build. THC scaling.

Regulation
GACA enforcement tightening.

Buyers need agents that understand the compliance envelope.

Technology
Agents got reliable in 2025.

JSON-schema tool use + bilingual drafting. Not possible pre-2024.

SOM
SAR 100M
TAM
SAR 1.8T
SAM
SAR 500B
08 · WHO WE SELL TO

Buyers, and the demand signal behind them.

Primary buyers · Paying

Tier-1 & mid-market contractors

logos coming with launch partners

End-client demand

Vision 2030 giga-project owners

logos coming with launch partners

09 · BUSINESS MODEL

Free to pilot. Seat-priced to scale.

Starter
Freeforever
  • 3 RFQs/mo
  • 6 suppliers/RFQ
  • Full agent drafting + parsing
  • Benchmark pricing + PDF
  • Single user

Pilot on-ramp that never expires.

Pro
Launch tier
SAR 499/seat/mo
  • Unlimited RFQs
  • 20 suppliers/RFQ
  • Teams up to 10
  • Saved lists + templates
  • CSV bulk import
  • Priority model tier

Target: first 3 paying pilots in 90 days.

Enterprise
Custom
  • Unlimited seats
  • SSO/SCIM
  • Dedicated discovery agent
  • ZATCA Phase-2 hooks
  • Local-content scoring
  • Tabby/Tamara BNPL
  • Named success manager

NEOM-tier, gov-adjacent buyers.

10 · FOUNDERS

Founder-market fit, lived weekly.

AA
Ali Asif
Co-founder & CEO
Founder · Northlane Solutions

MISA-licensed aviation infrastructure — heliport, AGL, runway work to ICAO Annex 14 + FAA.

Professional

Chartered accountant · 5+ years PwC Saudi Arabia in transaction advisory.

Education

Kellogg MBA Class of 2027 · entrepreneurship & tech strategy.

TA
Talha Ansari
Co-founder & CTO
Engineering · AI pipeline

Owns the agent stack — Gemini / OpenRouter orchestration, Supabase data architecture, and the Telegram approval channel.

Domain · Aviation

Mechanical engineer; 5+ years delivering hospital helipads and PIF-adjacent aviation infrastructure across KSA.

Bilingual procurement

Native Arabic + English; AGL / FAA-standard design, authority approvals, and KSA supplier-network fluency.

11 · THE ASK

Raising $500K pre-seed to compress Saudi procurement from weeks to days.

Use of funds · 18 months
40%Pilot delivery + customer success
$200K
30%Engineering · knowledge graph, billing, tests
$150K
20%Founders + 2 hires (sales · senior eng)
$100K
10%KSA commercial ops + legal + buffer
$50K
18-month milestones
Q1
MISA Entrepreneurial License · KSA incorporation · 3 design-partner LOIs.
Q2
First 3 paying pilots on Pro tier · validated unit economics on aviation-infra category.
Q3
Expand to structural steel + HVAC categories · 10 paying customers · ZATCA Phase-2 invoicing live.
Q4
20 paying customers · seed-extension or Series-A conversations open · 1 NEOM-tier enterprise pilot.
Q5–6
Multi-category coverage · 40+ customers · Tabby/Tamara BNPL live · ready for Series A.
ProCUL

The Kingdom's AI procurement agent — live at procul.app

ali@procul.app